Design a scalable tool to help people learn about being a first-time parent
Challenge
The baby care field is not centralized and people need to ask and follow up with many people to get the services. They Don’t find the complete and scalable solution to solve this challenge. I am trying to minimize this gap and this is the social need identified for modern parents who need solutions to save time, ease and track all the record in at one place.
Solution
ParentHood is an app for ‘Helping people learn about being a first-time parent‘ with loads of helpful features that give the opportunity to choose services as per the requirement within your proximity
Goal
The goal of this project is to manage all the baby related products, services and reports at one place with proper track records saved on the cloud. This project is beneficial to all the new parents who doesn’t’ know/have less knowledge of how to manage baby related things from pregnancy to his career/life. This app will help new parents to brought up their children with industries best practices by experts, shared information, get the services and give children a happy and healthy life
Research Summary
I have used 2 types of user research to start the project research,
Primary research (Interviews)
Secondary research (On the Internet)
I have used some internet references as my primary research. Also having self experience about parenting and problems myself and my wife faced.
Type of research I conducted is primary and secondary user research. After conducting the research, I found a lot of gap in managing the baby care things and this app is able to solve the maximum of them and created in such a way that user can easily be able to search, find, buy, rent and take services from many service providers and ideated as a scalable solution so that the app will get bigger and bigger in terms of services, user friendliness and trustworthy
Empathy Map
Created 5 user empathy maps and this empathy map represent the visualization of everything known about an entire user segment or group of similar users
Personas
Key Insights
Complete Database Management
Some players are in the market but they are not solving user pain points in all aspects (New-born baby and the mother care, caring services, vaccination details and record management etc.)
New Born Baby and Mother care Services
User required the services for baby and mother care, e.g. Massage women for baby and mother both, maid for food, clothes)
Nearest Specialized Doctors and Hospital Details
In a user interview, user is eager to see all the specialized nearest doctors and hospital list with phone numbers or nearest current location in case of any emergency.
Stem Cell Banking Information and Services
User want to know about Stem Cell Banking, experience of previous users and its service provider. It can be a blog with chat/comment based interaction we can give.
Ideation
User Journey Map
This User Journey Map is the story of the experience when a user achieves a specific goal. It helped me to create obstacle-free path for users, reduces the impact of designer-bias, highlight new pain points and identify a improvement opportunities
Wireframes
By using Machine learning, we can track the pattern of the user. This wireframe is a journey map of a user from searching, checking to book a vaccination appointment in a hospital/medical centre
Solution
(High Fidelity Mockups)
